This eternal fashion concept will help you stand out from the crowd
Ethnicity is a gift that was passed on for years from our ancestors.
Indians grew up in an environment where people used to wear an ethnic dress as daily wear.
YES! They wore it every day.
India is a country globally associated with opulence and regality. Ancient Kings who ruled India in the past lived a lavish lifestyle. They lived in an ethnic realm.
A realm which was full of ethnic wears and ornaments.
When it comes to lavish weddings and ceremonial celebrations, Indian Ethnic wear has always been the favourite across the world.
There's no denying this point.
In today’s time of turbulence when everything is undergoing transformation, Indian fashion façade is undergoing a shift too.
But one thing remains constant.
That is our love for Indian ethnic wear.
We have been successful in keeping our traditional roots and regal inheritance despite having to face heavy influence from modern fashion society.
Gone are the days, people used to wear a single ethnic outfit for all the festive. Because at that time, our tradition was our fashion as well. There was no heavy influence from modern fashion.
What changed in recent times?
What has changed in present times is that we have myriad of options available – options as to colour and cut, fabric and style. Just think of the array of illustrious fabrics available to us like brocade, silk, taffeta, crepe de chine, and chiffons. The multitudinous embroidery and embellishment on these fabrics add to the royalty of an outfit and the style makes dressing in Indian Ethnic Wear all the more fun.
This has handed us over the possibility of scaling the ethnic wear as a global brand. We can also protect our traditional roots and also position it as a global fashion style.
A perfect example of "Taking the best out of both worlds".
"The Vision of shivangi clothing is to become a one-stop-shop for all the ethnic needs of our customers"
Women and Ethnicity
Women always want to stand out. They want to be unique. And they try to achieve this through their stunning sense of fashion.
Unique is the point where beauty, ethnic and fashion adjoin.
No matter wherever they are in this world, ethnic wears will well and truly bring back to their cultural roots.
We with all the love, want people to revive their love for ethnic wears.
And we can help them in achieving so.
Who are we?
Shivangi clothing is the most trusted ethnic brand in India. Here we offer a wide range of ethnic wears for kids and women.
We handle the fabric with meticulous care. Our stitching is inch-perfect. We pleasantly receive constructive feedback from our customers and produce products accordingly.
We take delightful pleasure in modifying the apparel to our customers' needs if at all it requires any modification post-purchase.
Hop in for a trial:
Why you can count on us?
Upcoming festive:
Pongal
One such harvest festival that roots South India with its ethical and traditional spirit is the Tamilian festival of Pongal or even popularly known as Thai Pongal. This festival which is generally celebrated at the end of the harvest season often shares quite a bit of similarity with the festival of Makara Sankranthi. Not only do the citizens of Tamil Nadu rejoice in the magical essence of this festival, but also the residents of Sri Lanka widely celebrate this harvest occasion.
The famous festive of South India -Pongal is ready to rejoice everyone with delightful moments and amazing rituals that traditionally drive our culture. If it is festive time; we always plan what to wear maybe a month ago. Some are really excited to go for the last-minute shopping that really makes them run for purchasing the preferred garments.
There are diverse options spread out, but know the festival’s highlight and then opt for the attire that perfectly goes with it. It’s Pongal, a traditional fete, better go for attires that welcome out Tamil tradition and culture.
Check our online shop:
For this Pongal, we offer a wide range of unique collections of ethnic wears for women and kids.
Present Day Scenario and Global Appeal
It is the older generation who has still managed to keep the tradition alive up to a certain extent, in spite of the changing times and trends.
The ideology behind ethnic wears is to bring back our tradition as it was in its heyday by carefully aligning with our fashion needs and preferences.
As our ancestors did, it's our responsibility to pass on the tradition to the next generations.
SHIVANGI CLOTHING.COM WISHES YOU A HAPPY PONGAL !!
புத்தாடை உடுத்திப் புதுப் பானையில் பொங்கல் வைத்து
உழவர்கள் கொண்டாடும் உயர்ந்த திருநாளே வருக!(Welcome !! The prestigious day of pongal)
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