Traditional wear | Pattu Pavadai for girls | Half saree for girls | Long gown for girls

    Pongal - A festive that ignites hope Pongal is widely celebrated by the Tamil community to thank the sun god, the Surya, for providing a good harvest in their agricultural land. And everyone knows that. What's more special about it? Pongal is a day which really brings all the cultural and ethnic spirit in the minds of people. It also marks the end of winter. We all know what kind of season is winter. How much damage it could inflict upon the living things. That is why winter is called "the season of rest and recovery". There is also a legend that shows the harsh weather conditions of winter which goes as;  Ants, we all know how hard worker an ant is. It works like there is no tomorrow to save food for the winter. Because it knows, it cannot work in winter. And the prestigious day of Pongal is what that marks the end of winter. Pongal is a day of celebration. End of suffering. What is so "unique and common" on that day? Yes. This might sound confusing. Unique...

  This eternal fashion concept will help you stand out from the crowd Ethnicity is a gift that was passed on for years from our ancestors. Indians grew up in an environment where people used to wear an ethnic dress as daily wear. YES! They wore it every day. India is a country globally associated with opulence and regality. Ancient Kings who ruled India in the past lived a lavish lifestyle. They lived in an ethnic realm. A realm which was full of ethnic wears and ornaments. When it comes to lavish weddings and ceremonial celebrations, Indian Ethnic wear has always been the favourite across the world. There's no denying this point. In today’s time of turbulence when everything is undergoing transformation, Indian fashion façade is undergoing a shift too. But one thing remains constant. That is our love for Indian ethnic wear. We have been successful in keeping our traditional roots and regal inheritance despite having to face heavy influence from modern fashion society. Gone are the...